Customer Profitability Analysis and Improvement

Generating a Multidimensional Enterprise Model, All Based on Mathematica

Hans Gerlach Woudboer

RapidBusinessModeling

Abstract

In today's business world  of uncertainty, it is more essential than ever that the management who runs an enterprise can make good decisions based on facts and meaningful assumptions getting an immediate understanding of the impact of their actions onto their business. Good decisions require good models! Our mission and vision is fully dedicated to achieve this utilizing the best technology available. We strongly believe that Mathematica in the future Wolfram|Alpha, is the right strategic platform to achieve this goal in a sustainable and holistic manner. In our consultancy business we are helping companies to improve their customer profitability. We achieve this by building a multidimensional business model, reflecting all important dimensions of the client business in the revenue and cost side.Technology wise, we have developed a process we call RapidBusinessModeling. All process components are  based on Mathematica together with a Java Graphical User Interface. With this we are building a multidimensional business model on the basis of Activity Based Costing principles.This state of the art technology depicts customer profitability and potential analytics at a glance. The subsequent changes can make a significant profit increase.

In my talk, I will  generate a business model for a small organization. The model  will be analyzed by our dedicated business analytics. You'll see how a multidimensional model is built just using drag-and-drop operation. Analysis of a typical business model from the user perspective will be shown. All the application run in kernel only mode using Mathematica or Mathematica Player Pro. See a 5-minute video.