Mathematica Application Product Marketing and Distribution

Miller, Pierce, Davis, Pitney, Anglin.

This Session

What's needed to market an application

Creating the marketing strategy

Designing the marketing pieces

Electronic marketing

Events planning

What we ask from developers of Wolfram Research applications

Discussion and Q&A

Background: Applications Marketing at Wolfram Research

Number of commercially available Mathematica applications over time

Code

<< Graphics`Graphics`

\(NumberOfApps\  = \ {8, \ 9, \ 14, \ 17, \ \ 24, \ 32, \ 36, \ 41}; 
    Years\  = 
      \ {{1, \ "1990"}, \ {2, \ "1991"}, \ {3, \ "1992"}, 
        \ {4, \ "1993"}, \ {5, \ "1994"}, \ {6, "1995"}, 
        \ {7, "1996"}, \ {8, "1997"}}; 

    TotalApps\  = \ {5, \ 10, \ 15, \ 20, \ 25, \ 30, \ 35, \ 40}; \)

a  =  
      ListPlot[NumberOfApps,  PlotJoined  ->  True,  
        Frame  ->  True,  
        FrameTicks  ->  {Years,  TotalApps},   
        AxesOrigin  ->  {0, 0}];

b  =  BarChart[NumberOfApps];

Show[a,  b,  PlotRange  ->  All];

Wolfram Research applications marketing over time

Creating the Marketing Strategy

Conduct market research

Determine key messages

Name

Example: Renaming Finance Pack
Finance Fundamentals
Institutional Finance I
Finance Basics
Pure Finance
Essentially Finance
Basic Financial Applications with Mathematica
Introduction to Financial Applications
Finance Essentials
Finance Primer
Finance Charger
Finance Express
Finance 101
Finance Outrage
Finance Key
Finance Access
Finance Factor
Finance Factory
Finance Central
Finance Focus
Fundamental Finance
Finance Primer
Applied Finance
Practical Finance
Principals of Finance
Financial Principals
Elemental Finance
Finance Foundations
Finance Chapter 11

Another Example: Technical Trader
Technica
Open Trader
The Mathematica Profit Optimizer
Profit for Mathematica
Prophet for Mathematica
The Mathematica Money Trader
The Mathematica Trader's Advantage
The Mathematica Technical Trading Platform
The Technician's Advantage
The Technical Analysis System for Mathematica
Profit Maker for Mathematica 
Winning Trades for Mathematica
Trading Professional for Mathematica
Successful Trader for Mathematica
Precision Trader
AccuTrader
Calculating Trader
Trade Maker
Tradin' Buddy

Price

Example: Control Systems Professional.

Tagline

Example: Scientific Astronomer. The world's most sophisticated general astronomy system.

Graphics, copy, example applications, etc.

Allocate resources optimally

Where to advertise

What trade shows to go to

PR opportunties

Electronic marketing opportunities

Business development opportunities