| Chapters | Business Question | Computational Recipe |
| 1 | Compare and contrast the growth strategies of McDonald's and Coca-Cola. | Text parsing |
| 2 | Evaluate McDonald's localization strategy using website images. | Subject identification |
| 3 | Evaluate McDonald's localization strategy using website structure. | Network visualization |
| 4 | Automate TMT background analysis by using proxy statements. | Entity interpreter |
| 5 | Identify patterns in CEOs' facial expressions. | Machine learning |
| 6 | Evaluate the perceived trustworthiness of CEOs. | Facial landmarks |
| 7 | Identify CEOs' behavior tendencies regarding their choices of apparel colors. | Color measurement |
| 8 | Analyze the text complexity of various company documents. | Readability analysis |
| 9 | Use keywords analysis to gain insights into a company's strategy formulation. | Content extraction |
| 10 | Assess the sentiment level of company reports. | Sentiment analysis |
| 11 | Estimate CEO personality traits based on their letters to shareholders. | Linguistic style |
| 12 | Develop an interactive dashboard to visualize customer complaints. | Interactive plotting |
| 13 | Gather and evaluate Amazon customer review data for insights into customer satisfaction. | Web scraping |
| 14 | Visualize the impact of the "Jobs" factor on Apple's profitability over time. | Customizable visualization |
| Appendix | Two use cases which can serve as inspiration and starting points for your own projects. | Various |
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