Customer Profitability 
Analysis and Improvement

by building a multi-dimensional enterprise model

Hans-Gerlach Woudboer

RapidBusinessModeling

Do You Know Your Customers True Profitability?

Does your company have any unprofitable customers?

How much money do you leave on the table 
with your customers?

What profit does each of your customer add 
or destroy to your companies profit?

How much profit do you make or lose with 
activities performed for your customers?

Multi Dimensional Decomposition Process

A enterprise is modeled by:
decomposing aggregated accounting costs  to people,
 activities, products, customers  using  cause and effect drivers.

Enterprise Performance Measurement

Dependency on customer and profit loss at a glance
Dynamic Whale Curve with all details at your fingertip
P&L and profit Pareto by customer



Profit& Loss at your fingertip


Product Profitability of selected customer

RBMCalculator a versatile multi-dimensional business modeling creation tool

Profitability Improvement Process

Build model and measure performance of State1.
Optimal process changes are added to enterprise model.
New model State2 shows performance gains.
Less profit erosion!
Reduced dependencies on customers!

Performance Management Suite

Enterprise intelligence solution for your business.
Multi-dimensional enterprise model at your fingertip.
Easy to learn and to utilize.
It is tailor-made and dedicated to real needs.